Getting Attention: Leading Edge Lessons for Publicity and Marketing

Susan Kohl

Butterworth Heinemann, 2000

Getting Attention:Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies - not just the Internet - to distinguish your product or service and reach customers and key influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you desire without spending a barrel of money.

• Learn how the high-tech industry and its new technologies are transforming the publicity and marketing game for every business -- big or small

• Receive insider tips and techniques to help your business rise above the noise and secure free and effective media coverage

• On a shoestring budget? Find out how to accomplish your PR and marketing goals by using innovative promotional tools and techniques.

• Learn to devise and execute guerrilla publicity and marketing strategies for multiple media

Endorsements

"As we enter a new Century, professional marketers face a new era of communications challenges. Tactics are the same, but the techniques have changed dramatically. Getting Attention deserves to get the attention of any marketer who wants to succeed under the new conditions. The numerous case studies presented are relevant to today's technological evolution and bring the potential of these new techniques to life."

Stephen Straight, Chairman 1999-2000

Business Marketing Association

"Getting Attention is one of the few books about public relaitions that displays an accurate, realistic understanding of how reporters think, work, and respond. Communications professionals who read this book will be more effective in getting their message across -- and they'll also be more direct and honest in providing reporters with the information and press needs."

James Fallows, columnist for Industry Standard, national correspondent for the Atlantic Monthly and former senior editor of U.S. News and World Report

"Getting Attention is the first down-to-earth how-to primer on how the public relations pro can successfully adapt her/his PR skills to Cyberspace. Susan Kohl, APR, has done a great job with Getting Attention in creating a 'quick read' that can help any of us navigate the universe too often filled with jargon and geek-speak."

Sam Waltz, APR, CEO & Board Chairman

Public Relations Society of America (PRSA)

President, Sam Waltz & Associates Business & Communications Counsel

"Getting Attention contains practical, applicable and insightful tools to accelerate one's effectiveness in marketing and business and getting attention. It is a great reality check for what you are doing, and what can actually generate significant results. The savings in time and resources will be significant."

Doug Rosborough, Vice President of Marketing

SmartAge.com

Getting Attention is available online and at bookstores nationwide. To order, click here.

Twin Stories: Their Unique and Mysterious Bond

Susan Kohl

Wildcat Canyon Press, 2001

From Twins Magazine
"The twins Kohl interviewed shared candid, personal experiences on school challenges, confiding in one another, rivalries and competition, separation, twin connections, mistaken identity, playing tricks, teamwork, relating to the outside world, the loss of a twin and other twinship issues. Kohl handles each topic with great sensitivity, compassion and warmth. The reader will likely come away with a broader insight of what the twin experience is all about. It is an enjoyable and worthy read for all parents of twins."

Endorsements

National Organization of Mothers of Twins Club Past President, Kelly Willenberg "Twin Stories helps define the inexplicable connection known only to multiples, cherished by multiples, and enhanced by multiples as they mature into adults."

Founder of Twinless Twins International, Raymond W. Brandt, Ph.D.,Ed.D. "Every reader has an interest in the twin's world...here is the embodiment of many stories which twins can relate to, and especially those non-twins who have always wondered [about] and have been mystified by what makes twins unique."

Twin Stories is available online and at bookstores nationwide. Also available through www.twinsmagazine.com, www.twinstuff.com and www.twinship.com