Media Training

As part of its public relations services, Sierra Communications provides a very specialized media training program.

Susan Kohl, a former anchor/reporter for CBS Radio and former NASA reporter for WCPX-TV, Orlando, and MultiPoint Media use cameras, lights, wireless microphones and ear buds to simulate real phone, radio and television interviews.

Participants learn how to handle one-on-one interviews, "in-your-face" CNBC-style interviews and the ever-dreaded Mike Wallace ambush interview. Participants will learn how to use key messages and media sparklers to stay on track of their agenda. They will walk out of the training with the confidence and expertise to handle any scenario.

This training is a must for anyone who deals with the press.

Clients have included:

The U.S. Navy
craigslist
National Healthcare Communications Summit
The Information Systems Security Association
Olivia Cruises & Resorts
Ageia
Class.com
Amikai
Author Kathy Firzgerald Sherman
Privastaff
Tensilica
Gonzales & Associates
Davis Instruments